Marketing Branding & Communications Manager

    About Elchemy

Elchemy is a tech-enabled cross-border specialty chemicals marketplace. Our vision is to become the largest global speciality chemicals distributor focussing on discovery and fulfillment using a tech-first approach. 

Chemicals is an extremely important large and fragmented market with multiple inefficiencies in cross border trade. The global speciality chemicals market is $800bn growing at a CAGR of 5.7%. The industry faces glaring challenges including lack of trust, excessive lead times, quality uncertainty, lack of transparency and tons of operational challenges.

In the past 20 months of the company's operation, we have scaled up our operations serving in more than 32 countries and have active partnerships with more than 100s of customers and suppliers. The company has raised a total of upwards of $7.5mn from marquee investors like InfoEdge Ventures, Prime Venture Partners and from promoters of companies like Vinati Organics, Laxmi Organics, and Coromandel International.

Our highly ambitious team comprises alumni from IITs, IIMs, NITs and have extensive experience of working in startups as well as multinational companies. We want to create a team with A-players and rockstars in all roles. When such a team comes together, no vision seems unachievable, and everyone pushes to deliver outstanding results.

    Roles and Responsibilities:

• Increase online presence by implementing strategies to increase Elchemy’s online presence organically; strategize & work on long-term SEO strategy; manage all social media platforms
• Increase offline presence by Organizing events, conferences, etc. to establish Elchemy as the industry leader
• Identify & invite industry stalwarts as speakers; attract delegate participation in Offline events
• Establish Elchemy’s brand, lead booth installation in various B2B events
• Develop & market value proposition for our current products & new launches
• Cascade the value proposition through various mediums (email marketing, website, social-media, blogs, videos etc.); define communication guidelines
• Convey Elchemy values to all stakeholders to imprint them in their minds
• Align all communications with Elchemy’s positioning, vision, goal, tone & identity
• Define Elchemy’s content strategy to establish the company as industry leader
• Define PR strategy, liaison with agencies & media houses (organic/inorganic)
• Spearhead engagement vehicles like marketing emails, newsletters, blogs etc.

    Skills and Qualifications:

• 5-8 years of experience in PR/Communications or Branding/Marketing
• Should have an excellent verbal/oral communication & presentation skills
• Should have managed Marketing for B2B brands or B2B businesses in the past
• Should have attention to detail, should live & breathe branding/brand building
• Background in design or copywriting is a plus
• Educational background in Media or Mass Communication is a plus from a reputed Institute is a plus
• Should have an ability to work in high-energy, fast-paced cross-functional teams
• Should have an entrepreneurial bent of mind, strong business acumen, good network,  can commit and take ownership; should have high EQ